Change in the industry has to happen on all sides!

As a dark-skinned mini me that was growing up in Germany, I barely saw myself in commercial photography. It was really more a reflection of what I was not. Now, as a fashion photographer, I consider myself to be part of a much-needed change, creating the content I wished I had seen when I was younger.

Diversity in commercial photography has been a hugely discussed topic for years now, but most of the conversation focus on who we place in front of the camera. While increasing representation in models is very important, true change happens when we also diversify the people who create these images. The photographers. The stylists. The art directors. And all decision-makers that are shaping what we see around us.

Melanin in all it's beauty!

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Representation Beyond the Models

Many brands have made efforts to hire more diverse models, but the teams behind the scenes often stay the same. The perspectives that shape campaigns, select imagery, and define beauty standards are still largely dictated by a narrow demographic. If we want real and meaningful representation, we have to hire more diverse creatives that include diverse humans from all sorts of backgrounds, who bring fresh perspectives, lived experiences, and new storytelling approaches.

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Why Diverse Creators Matter

When people from different backgrounds are involved in the creative process, we see more authentic, nuanced, and culturally aware imagery. A diverse team makes sure that representation is not just a checkbox but an important part of storytelling, one that resonates with broader audiences rather than feeling like a performance to please the crowds.

For fashion brands, this is more than just a social responsibility, it’s also good business. Consumers today are more aware than ever of brand values, and they gravitate towards companies that embrace inclusion in a true way. Authenticity builds trust, and trust builds brand loyalty.

Kings of Indigo AW23

The Responsibility of Decision-Makers

Art directors, marketing managers, and creative strategists hold a lot of power in shaping brand visuals. By actively looking for and hiring diverse photographers, stylists, and production teams, they can push for real change. Representation starts at the hiring table. Are we considering photographers from different backgrounds? Are we working with stylists who understand that the darkest shade of foundation is not a one size fits all solution? Are we giving diverse voices the opportunity to be heard?

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Moving Forward Together

As a photographer, it is important to me to contribute to a more diverse visual landscape, and I know many others feel the same. But change doesn’t happen in isolation, it requires collective effort!

So, I’d love to hear from you: What are your experiences with diversity in commercial photography? If you are a photographer, art director, or marketing strategist, how do you approach inclusivity in your work? And what steps do you think the industry still needs to take?

Let’s start a conversation. Change begins when we talk about it—and act on it.

Stay tuned for more insights into the world of fashion photography, the occasional personal story and practical tips.

Jennifer